Mascot Design and Visual Storytelling solutions.

Objective
When it comes to representing a company or a brand, a logo is the most common form, but it is merely a symbol without any character. On the other hand, a mascot takes the form of a character, which brings numerous advantages for a brand. A mascot has the ability to communicate with the target audience in a more engaging and relatable manner.
It goes beyond a static symbol and becomes a dynamic personality that can establish connections and build relationships with customers. By personifying the brand, a mascot becomes a powerful storytelling tool. It has the ability to convey the stories of the brand's services or products more effectively, capturing the audience's attention and creating memorable experiences.
Through the use of a mascot, a brand can tap into the emotions of its customers, making the brand more relatable and forging a deeper connection. By combining the visual impact of a mascot with compelling storytelling, a brand can differentiate itself, leave a lasting impression, and foster long-term customer loyalty.
How we work - Mascot design
- Research and Understand: Gather information about the brand, its values, target audience, and market.
- Concept Development: Brainstorm and create initial mascot design concepts based on the brand's identity and audience preferences.
- Refinement and Feedback: Select the most promising concepts and refine them based on client feedback.
- Character Development: Define the mascot's personality traits, mannerisms, and backstory.
- Visual Design: Create the final artwork, considering colors, typography, and versatility across different medium.
- Testing and Launch: Gather feedback from a focus group, make necessary adjustments, and launch the mascot across marketing channels.
How we work - Visual storytelling
- Concept Development: Brainstorm ideas and develop a concept for your comic strip.
- Scriptwriting: Write a script or outline, including dialogue, narration, and panel descriptions.
- Thumbnail Sketching: Create rough sketches to plan the composition and flow of each panel.
- Penciling and Inking: Create detailed pencil drawings, then ink over them to finalize the artwork.
- Coloring and Lettering: Apply colors and add lettering for dialogue, captions, and sound effects.
- Editing and Finalizing: Review and make adjustments for coherence and impact before finalizing the comic strip.